西藏揭示了电子商务如何扩展中国的数字市场

Xizang reveals how e-commerce is extending China's digital marketplace

发布于:2025年11月05日 | 转载自:人民日报英文版

Illustration: Liu Xidan/GT

As the annual Double Eleven shopping festival approaches, even Southwest China’s Xizang Autonomous Region is seeing continued progress in delivery speed. According to a report on local news outlet xzxw.com, parcels bound for the plateau are arriving faster than ever.

The steady enhancement of the logistics networks in Xizang offers more than a regional development story - it provides a clear lens through which to observe the growing sophistication of e-commerce infrastructure, extending the convenience and efficiency of digital consumption to some of the country’s most remote areas.

In the run-up to the Double Eleven shopping festival, the local railway has launched an express freight service to handle the seasonal surge in online orders, according to xzxw.com. This development reflects steady progress toward meeting the demand for small-batch, time-sensitive, and high-value shipments - illustrating how a traditional transport network is evolving into a modern logistics artery: efficient, data-driven, and finely attuned to the pace of digital commerce.

The rapid expansion of e-commerce in recent years has drawn widespread attention, and the weeks leading up to Double Eleven provide a particularly clear snapshot of that growth. Xizang offers an instructive perspective on how this expansion is achieved. Once limited by its geography, the region’s logistics network has gradually adapted, demonstrating how digital platforms, infrastructure improvements, and evolving consumer behavior can combine to bring e-commerce services across the region.

A closer look at Xizang’s e-commerce development highlights three key points. The first is the gradual establishment of an expanding logistics system. Xizang was once excluded from free-shipping services by many e-commerce platforms. With variable weather, rugged terrain, and high elevations, some deliveries had to travel long distances to reach their destinations.

In 2011, domestic e-commerce platform JD.com opened its first self-operated delivery station in the region, offering small and medium-sized parcel services. Over the past several years, multiple companies have strengthened their presence in Xizang, gradually creating a network of e-commerce services that now serves both urban centers and rural communities.

The second factor is the rapid adoption of mobile payments. In some rural communities, ordinary residents are now able to make everyday payments using mobile platforms. This widespread use of digital payment tools has established a reliable and accessible payment network across the region. Mobile payment systems have become a foundational component supporting the growth of e-commerce in both towns and villages.

The third factor is the emergence of e-commerce livestreaming among some local businesses. Beyond serving as a sales channel, livestreaming has provided new ways for merchants to engage with consumers, showcase products, and respond to demand in real time. This trend reflects both the ongoing expansion of digital infrastructure and the gradual adoption of e-commerce practices and strategies among local businesses, contributing to a more interactive and responsive retail environment.

Xizang now has an increasingly integrated e-commerce network, encompassing industrial parks, logistics and distribution centers, and village-level service stations. Together, these facilities support the movement of goods from suppliers to consumers, covering both urban centers and smaller towns and townships, and providing the infrastructure needed to sustain ongoing growth in e-commerce across the region.

Looking beyond Xizang, the region provides a window into the broader trajectory of e-commerce across China. The rapid growth observed on the plateau reflects a nationwide phenomenon: e-commerce networks have become highly refined and pervasive, reaching even the most localized parts of the economy, illustrating how digital commerce has penetrated deeply into everyday life.

China’s e-commerce expansion has also created a more interconnected market. By linking supply and demand across regions, it has opened opportunities for both domestic and international businesses to reach new consumer segments. This networked system allows companies to respond quickly to evolving consumer needs.

The rapid development of China’s e-commerce sector highlights how digital commerce is increasingly connecting consumers and markets across vast distances. Deliveries to regions such as Xizang are not merely achievements in logistics - they represent tangible connections between dispersed consumer demand and real business opportunities.

原文地址:http://en.people.cn/n3/2025/1105/c90000-20386682.html

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