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Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash.
2019年6月六级真题（第二套）阅读 Section B
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In Brazil, multinational corporation Adidas has been running a shoe-recycling program called "Sustainable Footprint" since 2012.
2019年6月六级真题（第二套）阅读 Section B
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This boosts the reputation and image of Adidas by making people more aware of the company's values.
2019年6月六级真题（第二套）阅读 Section B
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To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes.
2019年6月六级真题（第二套）阅读 Section B