lured是什么意思？

Money is the foundation of many a happy marriage People are being lured (引诱)onto Facebook with the promise of a fun, free service without realizing they're paying for it by giving up toads of personal information

The average amount of time students now take to complete an undergraduate degree has stretched to six years and seven months as students interrupted by work, inconvenienced by unavailable classes, or lured by one more football season find it hard to graduate.