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					Unilever recently ran an interactive campaign for its Axe deodorant ( ' ,  除臭剂), which kept viewers engaged for more than three minutes on average. 出自-2016年6月阅读原文
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					They point to the growing curiosity of TV viewers. 出自-2016年6月阅读原文
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					Nearly a decade ago it was predicted that viewers of Friends, a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. 出自-2016年6月阅读原文
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					It has made TV advertising easily accessible to viewers. 出自-2016年6月阅读原文
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					It has done well in engaging the viewers. 出自-2016年6月阅读原文
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					It enables viewers to check the sales items with ease. 出自-2016年6月阅读原文
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					Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. 出自-2016年6月阅读原文
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					Interactive ads and viewers might not go well together. 出自-2016年6月阅读原文
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					In theory, interactive advertising can engage viewers in a way that 30-second spots do not. 出自-2016年6月阅读原文
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					During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. 出自-2016年6月阅读原文
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					It is unhealthy for the viewers. 出自-2011年12月听力原文