乐高首席执行官揭示了玩具巨头在中国的成功

LEGO's CCO sheds light on toy giant's success in China

发布于:2023年06月21日 | 转载自:人民日报英文版

As the toy industry evolves, LEGO has successfully navigated shifting consumer trends for over 91 years. The Danish toy company’s Chief Commercial Officer (CCO) Colette Burke talks to CGTN’s Dai Kaiyi during her recent visit to east China’s Shanghai. The CCO explains how the company continues to innovate and adapt in an ever-changing landscape, and shares her vision for LEGO’s expansion in the Chinese market.

原文地址:http://en.people.cn/n3/2023/0620/c90000-20033921.html

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